Cited themes
Findings from interviews and group discussions point at a source turn. You apply the last pass in Review Hub so the brief stays structured and yours.
Hear the room. Cite the turn. Word week.
A marketing research toolkit for in-depth interviews and group discussions in 20+ Indian languages. Cogniphonic writes a cited summary and a research-ready DOCX — faster and at a lower cost than a transcriber, a translator, and a week in Word.
Speakers labelled. Findings cited. You check anything held. The client downloads only after you publish.
We set up your org. You sign in when invited.
20+ languages
Auto-detect · English out
Summary ready
94 min into a cited brief
Speakers labelled
Moderator · Respondents
DOCX gated
Publish after review
DELIVERABLE
Urban mobility group discussion
Your research-ready DOCX is ready to publish.
Cited brief ready
Night-ride hesitation, grounded in the moderator turn.
Speakers labelled
Moderator · Respondents
One moderator
Two respondents
Quality gate
PASSED
Research-ready DOCX
Ready after publish.
THREE REASONS
Built for Indian marketing research.
Cited
Not guessed
Findings must point at a source turn. Held sessions get a checkup.
English out
20+ Indian languages in
Auto-detect across 20+ Indian languages. The client file is English.
You decide
Then the client sees it
Auto-approve or Review Hub. The client downloads only after you publish.
HOW WE ACHIEVE IT
Scattered fieldwork in. A cited DOCX out.
Audio, video, and notes become one cited file: speakers labelled, a cited summary, and a research-ready DOCX. You publish. They see it.
Built for Indian research
In-depth interviews
Group discussions
20+ languages
Publish gate
INPUT → DOCX
Cogniphonic has organized the session
Everything became a cited file.
Scattered inputs
Audio / video
Field recording in
Timecoded TXT
Notes already written
Speakers labelled
Moderator · respondents
20+ languages
English file out
Cited file out
Cited summary
Speakers labelled
Research-ready DOCX
Publish gate
After you say go
Speakers named
Moderator · respondents
File cited
Summary, speakers, DOCX
IN PRACTICE
From interview to a client file.
Review Hub checkup
Held sessions open for a human checkup. Vague or flipped speakers get a pass before publish. Auto-approved files skip the queue. Same quality bar for every session.
Heard in context
A word that only sounds right is checked against the turns around it. A percentage stays a percentage. What a respondent actually believed is left as they said it.
Disagreement stays
A group does not become one opinion. A minority view, a hedge, and a real contradiction stay in the file. Several yeses are not everyone.
20+ Indian languages
Auto-detect across 20+ Indian languages. Context stays intact: speakers named, findings cited. The client file is English.
Research-ready DOCX
Cited summary and a research-ready DOCX after you publish. Classic blue, professional blue, forest green, or graphite. Optional timeline. The client downloads only when you say go.
Spoken, not rewritten
Cleanup keeps the exchange as it was spoken. Short answers stay their own turns. A group discussion never folds two people into one voice.
Consumer analysis
Cleaned sessions go into one collection. Rebuild the discussion guide, keep a quote with every answer, review the matrix, then download the workbook.
Original line stays
An unclear stretch, an overlap, a number, or a long rewrite is checked. That check never writes a new sentence. If it does not hold, the spoken line comes back.
IN CONTEXT
Indian rooms. English files. Speakers named.
LISTEN
Listen once. English out.
In-depth interviews and group discussions in 20+ Indian languages. Auto-detect in. The client file is English.
Auto-detect · English file
CITE
Every claim has a speaker.
The brief names the moderator and each respondent. Findings point at a source turn. No anonymous “the respondent.”
Cited summary · source turns
PUBLISH
Research-ready DOCX. After you say go.
The client file is a research-ready DOCX, not a week in Word. Held sessions get a checkup. The client downloads only after you publish.
Publish gate · before download
IN THE WORKSPACE
The screens your team uses.
Projects while a session is prepared. Review Hub when something is held. Deliverables after you publish. Consumer analysis when the sessions are ready to score. The loop is the same path as the workspace.
The recording loops through four workspace screens: Projects with prepare stages, Review Hub for a held session, Deliverables once the research-ready DOCX is published, and Consumer analysis for the discussion guide, quoted answers, and workbook.
HOW IT WORKS
Four steps from recording to a published DOCX.
Add audio or TXT, prepare in four stages, review holds, then publish. Auto-approved sessions already ship to Deliverables.
01
Add
Drop audio/video or timecoded TXT. One file is one session. Multiple files become a batch ZIP.
Input saved instantly
02
Prepare
Getting ready, listening, shaping the story, then the finishing touches. Short answers stay their own turns. Safe to leave.
Context organized
03
Review
Held sessions open in Review Hub. Fix speakers, Complete Review, rebuild the DOCX. Auto-approved files skip the queue.
Held for checkup
04
Release
Send to client, approve, publish. Download the research-ready DOCX, Timeline, or a project ZIP after the file is published.
Publish then download
FINAL STEP
Less formatting. More verified delivery.
Once the session is prepared, Cogniphonic helps turn it into a gated research-ready DOCX.
Summary ready
94 min into a cited brief
Gate passed
Ready to publish
READY WHEN THE RECORDING IS LONG
Request a private research workspace.
Tell us about your qualitative practice. We will set up an organization and invite the people who should see your interviews.